This is a series of posts describing how you create personas, how you use them and how they help you achieve your goals. In this post I’ll give you a brief introduction on what personas actually are, what they’re made up of and why you should make them.

Website evaluation is an not easy task – I know, because I’ve been at both sides of the table, both as a web designer presenting my work for a client, and at the client side evaluating a website design from another designer.

While web design evaluation and website evaluation can be two very different things, I’ve made a short list over things to look for which should come handy whether you’re designing websites yourself, or if you want to learn what to look for when paying for one.