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	<title>Webperspective &#187; Conversion rate</title>
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	<description>Value through insight</description>
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		<title>Beyond Web Analytics &#8211; Understanding Why With Tealeaf</title>
		<link>http://www.webperspective.org/beyond-web-analytics-understanding-why-with-tealeaf/</link>
		<comments>http://www.webperspective.org/beyond-web-analytics-understanding-why-with-tealeaf/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 21:20:32 +0000</pubDate>
		<dc:creator>Webperspective</dc:creator>
				<category><![CDATA[Conversion rate]]></category>
		<category><![CDATA[User behavior tracking]]></category>
		<category><![CDATA[Web analytics]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[Tealeaf]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[user test]]></category>

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		<description><![CDATA[Traditional web analytics gives an excellent overview on what's going on at your web site. With KPIs correctly set up, you'll get pretty good answers on how well your site is performing within a certain set of criteria.

Still, no matter how good you are setting up and tracking your KPIs, the most important question remains unanswered: <em>Why is this happening?</em>]]></description>
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		<title>Conversion Rate Analysis &#8211; the Value of Scenarios</title>
		<link>http://www.webperspective.org/conversion-rate-analysis-the-value-of-scenarios/</link>
		<comments>http://www.webperspective.org/conversion-rate-analysis-the-value-of-scenarios/#comments</comments>
		<pubDate>Fri, 18 Jul 2008 12:39:15 +0000</pubDate>
		<dc:creator>Webperspective</dc:creator>
				<category><![CDATA[Conversion rate]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[Personas]]></category>
		<category><![CDATA[reason]]></category>
		<category><![CDATA[scenarios]]></category>
		<category><![CDATA[survey]]></category>
		<category><![CDATA[theory]]></category>
		<category><![CDATA[user stories]]></category>
		<category><![CDATA[user test]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[webshop]]></category>

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		<description><![CDATA[Our webshop is doing ok. However, to reach our sales goals this year we have to drastically improve our conversion rate by making more customers out of the users in our webshop. What we're looking for is at least a 0.5% increase, and while that may not sound like much, we have some steep cliffs to climb before the numbers start nudging in the right direction.

In order to know what kind of questions to ask our customers, we created a set of scenarios imagining why a user would not convert into a paying customer.]]></description>
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