Search Engine Compliance: Best Practice Checklist

Search Engine Compliance: Best Practice Checklist

With all the buzz going on about Search Engine Optimization, very few people consider that in order to actually optimize a site for search engines the site needs to be search engine compliant and free from penalizing factors. Whether you're creating a site from scratch or want to make sure your site gets the ranking it deserves, here's a basic search engine compliance checklist which will help you get started.

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Getting Your Mobile Content Indexed in Google

Getting Your Mobile Content Indexed in Google

Google is particularly interested in separating mobile content from normal web content in order to help mobile users find relevant content for their context in the Google Mobile Web Search.  With help from Google Webmaster Tools you can make your mobile content available in Google Mobile Web Search. Here's how you do it.

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Personas Part 1 – Introduction to Personas

Personas Part 1 – Introduction to Personas

This is a series of posts describing how you create personas, how you use them and how they help you achieve your goals. In this post I'll give you a brief introduction on what personas actually are, what they're made up of and why you should make them.

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Beyond Web Analytics – Understanding Why With Tealeaf

Beyond Web Analytics – Understanding Why With Tealeaf

Traditional web analytics gives an excellent overview on what's going on at your web site. With KPIs correctly set up, you'll get pretty good answers on how well your site is performing within a certain set of criteria. Still, no matter how good you are setting up and tracking your KPIs, the most important question remains unanswered: Why is this happening?

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Better Communication With Active Listening

Better Communication With Active Listening

A couple of years back I attended a course arranged by Humanfactors Int. in London called “User-centered analysis and conceptual design”. Besides learning design strategy, user profiles, data gathering and information architecture, a key topic in this course was using active listening to get the right answers.

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