During last years web analytics conference in London, eMetrics 2010, keynote speaker Jim Sterne proclaimed that a web analytics professional potentially could become what the CFO is to the CEO: a trusted advisor with unique insight to business performance giving the management a solid foundation for them to base their decisions on.

The concept is spot on – with more and more companies and organizations directing more of their efforts, resources and focus on the performance in the web channel, they will be looking for answers on their performance. Or, as modern business people would put it, their Return on Investment.

Ever wondered why your conversion rate is low? In this post you’ll find the 12 most typical problems that holds the conversion rate back and pro tips on how you can overcome them

Traditional web analytics gives an excellent overview on what’s going on at your web site. With KPIs correctly set up, you’ll get pretty good answers on how well your site is performing within a certain set of criteria.

Still, no matter how good you are setting up and tracking your KPIs, the most important question remains unanswered: Why is this happening?