Design professionals have a habit of getting their way, but it's not just thanks to great desigh skills. The very best also master the art of persuation, knowing exactly how to convince their clients what they need.
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Economics doesn't necessarily come as easy as understanding user needs for web experts, so to help you out we're sharing some of our methods for creating a rock solid business case. We've put together some easy-to-follow calculations with examples based on factors that provide return on usability which we've used with great success in our projects.
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Usability testing doesn’t necessarily have to be an all-out expensive operation ran by a 3rd party specialist vendor. With some simple tools and a little know-how, you can get a long way for little effort – and learn something on the way.
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Aligning the web with the company strategic goals will help you close the chasm between web analytics and real business value. Can a web analytic specialist let the web metrics go and become what the CFO is to the CEO?
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Personalization moves customer experience up a notch. The examples of successful and innovatitive implementations are few and far between, but how come? We explore a banking case to find out.
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Ever wondered why your conversion rate is low? In this post you'll find the 12 most typical problems that holds the conversion rate back and pro tips on how you can overcome them
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