10.21
Traditional web analytics gives an excellent overview on what’s going on at your web site. With KPIs correctly set up, you’ll get pretty good answers on how well your site is performing within a certain set of criteria.
Still, no matter how good you are setting up and tracking your KPIs, the most important question remains unanswered: Why is this happening?
To answer the “why” questions, a number of different methods can be applied. Among the more common ones are usability testing, user interviews, online surveys, focus groups, personas, card sorting or any combination of these.
Wouldn’t it be great to actually see for yourself how your users are using your web site and understand why they’re doing what they’re doing?
Imagine every visitor coming to your web site has a camera on their shoulder, and once they enter any page on your web site it starts recording. Each and every one of those sessions can be viewed, and you can trace their flow throughout their entire visit. Then, imagine you can aggregate these numbers and track groups of events through KPIs and thresholds. This way you can define, track and measure the impact of usability errors.
Tealeaf does this, and judging by the brands using their products, they do it well.
The Tealeaf product suite enables you to do two important things: first off, you can use it to set alerts for specific events, like triggering a warning when a user is unable to perform a checkout or to track specific error messages, like those nasty “500 internal server error” pages.
This way you can prevent critical errors that would cause serious implications for your online business, and the ones that do occur you can drill down into a related session and discover yourself – step by step. Second, you can use it to optimize the user experience on your web site when you learn why your users are behaving as they do.
The greatest payoff of them all is that all these recorded sessions represent your actual users. There’s no other way to get a more accurate answer to how your web site is performing while understanding why your web analytics tool give out the numbers it does.
Tealeaf does this by listening to all your site traffic, and storing the visitor sessions. It works with any RIA technology you can imagine, across secure and non-secure site solutions for any kind of web site.
Typically you’d imagine the most common business using Tealeaf would be online commerce sites, but their client portfolio covers many major brands, all keen to understand, optimize and secure their online investments.
