8 Things to Look for When Evaluating a Website
Website evaluation is an not easy task - I know, because I’ve been at both sides of the table, both as a web designer presenting my work for a client, and at the client side evaluating a website design from another designer.
While web design evaluation and website evaluation can be two very different things, I’ve made a short list over things to look for which should come handy whether you’re designing websites yourself, or if you want to learn what to look for when paying for one. Continue reading
Better Communication With Active Listening
A couple of years back I attended a course arranged by Humanfactors Int. in London called “User-centered analysis and conceptual design”. Besides learning design strategy, user profiles, data gathering and information architecture, a key topic in this course was using active listening to get the right answers.
Our teacher, none other than the infamous John Sorflaten, taught us how actively participating in the listening process ensures that both you and the crowd understands what’s being said. Continue reading
Conversion Rate Analysis - the Value of Scenarios
Our webshop is doing ok. However, to reach our sales goals this year we have to drastically improve our conversion rate by making more customers out of the users in our webshop. What we’re looking for is at least a 0.5% increase, and while that may not sound like much, we have some steep cliffs to climb before the numbers start nudging in the right direction.
In order to know what kind of questions to ask our customers, we created a set of scenarios imagining why a user would not convert into a paying customer. Continue reading